![]() YouTube TV increases its monthly prices by $8 – is now the time to switch? Discovery says FAST service will come ‘at the right time’ So maybe the question is just a matter of how direct Apple wants to be in its presentation - and whether it can squeeze out a few more bucks in the process. Does it get a cut of the ad revenue? (As presumably Google and Amazon are doing?) Or is it just getting more data about what folks are watching, and where they’re watching it? Unknown is what Apple gets out of any of this. (That’s where lines blur between FAST and AVOD and linear-esque channels, which really just conflates things even further.) That’s not quite the same as having live guides, though, putting the free content front and center the way Amazon and Google are doing. Pluto TV, Tubi, and Plex are just three FAST apps that can be integrated into Apple TV. Integrate the apps and you’ll see show and movie results when you search the Apple TV app. The same goes for Plex, which in addition to being a home server for streaming files locally also includes a lot of free channels. households with an estimated 100 million people.” Google and Amazon are doing their part to get a share of those eyeballs, in addition to just giving their customers more to watch.Īnd Apple already has a way to integrate dozens of services - including a number of FAST services - into the TV app. Paramount’s Pluto, for example, has 80 million monthly active users as of the first quarter of 2023. Though not necessarily the hardware.) There are a lot of eyeballs on FAST services. Dozens of other apps can be integrated into the TV app on Apple TV. Same for Roku with The Roku Channel, which it also makes available on other platforms. Amazon Fire TV and Google TV have integrated hundreds of free channels into their live guides. But there’s still a barrier to entry there - you have to download the app in the first place.Ī couple of platforms have cut out the middleman. Apps (or services) like Tubi, Pluto, and the Roku Channel package individual channels quite nicely in one place, and that’s fine. Where things have really started to get interesting is how those services and channels are provided. But it’s also fairly easy to envision a world in which the TV app gets even more complicated, by way of FAST services. Whether that’s a good idea or threatens to cause seizures is another matter for another time. The idea is that the Apple TV app is the one app to rule them all. The Apple TV app is, shall we say, busy - trying to be the one place to find all the things. And if you’re signed in to another streaming app that plays nice with Apple’s TV app - and there are a lot of them - you’ll find that content in there, too. And if you’ve ever bought a movie or show from Apple, you’ll find them there, too. It’s home not just to Apple TV+, but also to exclusive sports like MLS Season Pass and Friday Night Baseball. The Apple TV app itself also is, shall we say, a bit busy. And its software - tvOS technically is the name of the operating system, but there’s also a “TV” app … on Apple TV. It’s a streaming service unto itself - Apple TV+ is Apple’s take on HBO. It’s hardware - the Apple TV 4K box is still the best streaming hardware you can buy. Apple TV, insofar as the name is concerned, is a bit of a mess.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |