![]() I wanted it to look like something you would see in Manhattan.” ![]() “I wanted Lady Bye to be elegant, light and white walls. “We always say COCO is the California sister and Lady Bye is the New York sister,” she said. When Lady Bye opened Abby had a different shop vibe in mind, one that would reflect the elegant style of clothing carried in the store. ![]() “I wanted everything in the store to be bright, white and airy to make the clothes stand out.” Mood board for Lady Bye via Abby Roen Flores. Every body type, beautiful clothes,” Abby said. “It was all about a more expansive style. The mood board Abby originally created for the first incarnation of COCO was based around the store philosophy of Style + Community + Empowerment. Mood board created by Abby for the original COCO location. She and I recently sat down to discuss her thought process on setting up her stores on a decor level and how she approached creating an atmosphere that is different, yet cohesive between COCO and Lady Bye. This post has been something that Abby and I have talked about for a long time, as she’s traversed the winding road of finding permanent homes for her stores, and I am so excited to finally be able to share her story and her lovely shops. A different storefront, right around the corner from Lady Bye, in the Brookside shops became available, and in May of 2018 COCO found it’s new home. However, when one door closes another one opens. At a time that should have been celebratory in the opening of a new store, Abby found out that the original COCO location was going to be sold, having taken on more damage than the current owners were prepared to tackle. ![]() Lady Bye opened in the Brookside shops January of 2018. Not one to sit idly, Abby also had another trick up her sleeve, opening yet another women’s apparel store. Undeterred, Abby picked up the pieces, found a temporary location in Waldo, and re-opened shop within a matter of weeks. Life had been flipped upside down for Abby and her shop staff as the original location of COCO, opened only 1 month prior in Brookside, suffered catastrophic smoke and water damage when a neighboring business caught fire. I met Abby shortly after her shop, COCO, moved to the Waldo neighborhood in April of 2017. She has masterfully turned two storefronts in the charming and historic Brookside shops into bright, contemporary, fresh and welcoming spaces in which to beautifully display her collection of curated ladies apparel. wrapped in a sleek and stylish shop package. One that evokes positive mental, sensory and emotional responses, because, if you don’t create an appealing space, you are going to have a darn tough time getting people to even walk through the front door.Ībby Roen Flores, owner of Kansas City women’s clothing boutiques, COCO Brookside and Lady Bye, is quickly becoming a local style tour de force bringing a dose of fashion to the ladies of K.C. As such, a great deal of time and care is often spent in establishing an atmosphere that will sculpt a space into one that appeals to the clientele. Savvy shop owners are keenly aware of this, and that the space in which you display your goods is as important as the goods themselves. Does it appeal to you? Is it something you would want to buy? However, there is so much more at play that subconsciously prompted you to walk in the store in the first place besides the merchandise. When you walk into a shop your eyes are, most likely, drawn to the merchandise that is on display.
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